Internet Marketing Isn’t Enough

No matter how well you execute a social media marketing campaign, at some point, sooner or later, you’re going to need traditional marketing savvy. It will be at that time that you wish you’d paid more attention to effective, traditional marketing practices.

But what are those timeless, classic, traditional marketing practices?

#1 Create campaigns that have a timeless concept

Fads come & go, but there are universal truths, predictable milestones celebrated in classic & elegant manners which make memories that last a lifetime. They also function like a hook in a favorite song or jingle, keeping you coming back for more. Seeing that well-groomed, masculine man coming at me with flowers is just absolutely irresistible, when it’s done right.

#2 Clarify, Simply, & Mystify

How can I both clarify and mystify? Well, the subtle color combination, the unexpected juxtaposition or terms or concepts, the poetic undertones of a slogan, together make a winning brand. Combined, I get the emotional experience I’ve been looking for. When I’m in an unfamiliar city, feeling alone, I’ll go in a Whole Foods or the Chanel counter to get that feeling of home.

#3 Remember Context

So how does that gorgeous man win me over? Context. It’s not what he says, but in what context. As you are focusing on the essentials: Promotion, Product, Place & Price, be sure that you are able to deliver your winning product in the proper context…including the right time. Build your best advertising campaign to match annual holidays or events.

#4 Learn from other’s mistakes in email marketing. These email marketing DONTS are well-applied to other forms of traditional marketing:

Dont’ purchase lists

Don’t assume

Don’t include image maps

Don’t rely solely on email marketing

Don’t distract recipients

Don’t overpersonalize

Don’t use generic return emails

Don’t email too often or too infrequently

Don’t copy the competition

Don’t share private information




Posted in Branding, Internet Marketing, Public Relations, Social Media Marketing, Traditional Marketing | Leave a comment

Elements of a Good Marketing Campaign


Marketing Research

Market Concept & Message

Strategic Launch Plans

Campaign Management

Press Releases

Compile Key Media List

Pitch Letter to Media Editors

Magazine & periodicals

TV & Radio spots

Trade Show presence

Editorial Calendar for Newsletter

Celebrity Beta Testing & Testimonials

Contests with 1st, 2nd & 3rd Grand Prizes

“Appy” Awards program

Affilitate Programs

Bundling deals with strategic partners

Interviewing key customers

Booking meetings with product reviewers

Speaking engagements & Industry events



Facebook Ads, Fan Pages & Groups

LinkedIn Profile & Groups

Twitter Page(s)

Google Ads


Online networking

Website Development

Press Releases with SEO Keywords

Key bloggers, leading ONLINE experts

SEO Press Releases

Now, let’s turn that campaign plan into an itinerary & delegate those tasks!

Posted in Branding, Internet Marketing, Press Releases, Public Relations, SEO Marketing, Social Media Marketing, Traditional Marketing, Web Development

Social Media Updates

Keeping up with us is easy if you’re on Facebook or Twitter. Please note, we’ve just changed our Twitter & Facebook names & links ~

Twitter :

Facebook :!/ITMarketingPlan

Posted in Branding, Internet Marketing, Social Media Marketing

Internet Marketing Saves Money

Once you understand the power of internet marketing, you will be amazed. Just starting with the Big 3 will get you places: Facebook, LinkedIn, & Twitter.  600 Million on Facebook with the other two claiming their fame with serious clic-to-sale conversions & potential outreach.  With a few clicks, you’re in front of hundreds of millions of prospective contacts.

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Magna Offices Map

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MAGNA MARKETING is here to assist your project, product or service attain its maximum market reach through both traditional & internet marketing practices.  Please review our website & blog for all the details & then contact us to discuss your project.

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